Standard WARM Postcard Marketing Calculator

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WARM Postcard Marketing Campaign
Card Size: STANDARD		Change to: JUMBO		STANDARD
Number of Referral Sources (minimum 100)
Number of Mailings per Year ( 8 - 16 recommended )
Total Number of postcards mailed:
Total budget / cost of campaign per year:				$
Estimated response rate: (Typical .5 to 3. Enter Your Experience)					%
Estimate referrals per response: (Average # of referrals you get per referral contact?)
Your average fee per closed loan:				$
Estimated closing rate: (Average # loans closed from 100 referrals?)					%

Results
# Total Responses:			Cost per Response:	$
# Total Referrals:			Cost per Referral:	$
# Total Closings:			Cost per Closing:	$
			Cost per Target:	$

Return on Investment:	%		Total Campaign Profit:	$